7 Things to Consider for Fashion Brands Entering China with Richard Hobbs of The HUB

For the better half of the last decade, brands have salivated at the prospects of entering Mainland China. Once a country associated with producing low-quality products and a life of practicality, it has now welcomed a more fashion-driven and at times ostentatious approach to living as shown by the spending habits of the growing middle and upper class. However, for many proven global brands, entering China has been very difficult to navigate given the differences in culture and of course the she...